Keratin care

Keratin hair treatment is highly valued for its numerous benefits and is increasingly in demand in salons, especially in Rome.   

Keratin, a protein naturally present in hair, acts as a protector against external damage such as the sun, pollution, and atmospheric agents. This treatment can be performed in various forms: keratin straightening (to achieve smooth and shiny hair), a smoothing treatment (to eliminate frizz and get sleek hair), an anti-frizz treatment (to facilitate combing), or as a restorative treatment (to strengthen and repair damaged hair).   

Originally developed in Brazil, keratin hair treatment quickly gained global popularity due to its positive effects, such as reducing split ends, enhancing shine, and promoting healthy-looking hair.

Keratin straightening has garnered admirers worldwide, including in Rome, thanks to its ability to semi-permanently transform hair!

Another advantage of the smoothing treatment is its ability to smooth out the proteins that make up hair, leaving it healthier and shinier.   

Those who undergo keratin straightening notice a significant reduction in the time required to dry their hair, making the smoothing treatment a popular choice for those looking to save time. Keratin straightening can last up to six months, especially when supported by proper care, making it worth the cost, ranging from 180 to 300 euros in Rome.   

Before choosing a salon, it is crucial to inquire about the professionalism of the staff, as a poorly executed keratin straightening can damage hair instead of repairing it. There are several salons in Rome that specialize in keratin hair treatment, located on Via Boncompagni, Via Sicilia, and Via Nomentana, which also offer smoothing treatments.   

The smoothing treatment is not only for frizzy or curly hair; all hair types can benefit from it!

For example, on curly hair, it can eliminate frizz while maintaining natural volume. Even for straight hair, keratin straightening adds softness and strength, making the smoothing treatment suitable for those seeking sleek and well-disciplined hair.   

Keratin treatment helps straight and fine hair become thicker and more resilient, improving its texture and durability.